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International commerce / fashion brand

Chic Roumaine

A headless RO/EN architecture separating the storefront, commerce operations, editorial content and controlled migration from WordPress/WooCommerce.

01 / Context

The business and the challenge

Chic Roumaine is a fashion brand with products and editorial stories, a bilingual catalogue and commerce requirements beyond a standard presentation website.

The migration must preserve useful public content and assets, separate private commercial data and allow the storefront, backend and editorial studio to evolve independently.

02 / Role and approach

Target architecture, monorepo organisation, Next.js storefront, Medusa backend, Sanity Studio, migration workflows and release quality gates.

We separated responsibilities into dedicated applications, kept the legacy archive outside the public artefact and built checks for catalogue data, translations, checkout and controlled release promotion.

03 / What the implementation demonstrates

Deliverables traceable to public sources.

  • 01

    Next.js App Router storefront with RO/EN routes and content

  • 02

    Medusa v2 commerce backend and Sanity Studio for editorial content

  • 03

    reproducible workflows for archives, catalogue, media and public history

  • 04

    checkout and E2E checks, quality gates and a cutover runbook

04 / Verifiable result

The project demonstrates the Commerce/Custom category and the discipline required for a headless migration. We do not publish commercial results here or present the implementation as the €499 Business product.

05 / Sources

Available public evidence.

The sources confirm the project and described capabilities. We do not use them to infer unpublished commercial metrics.